A brand in its own right...
Created in 1998 by French jewellers, the So Shocking brand aims to break the codes of classic jewellery by bringing a touch of modernity and daring to its collections. So Shocking creations are unique and innovative, revealing all their authenticity on your skin. Jewellery that looks like you and seems capable of anything...
ROCK YOUR JEWELS
Eco-responsible packaging
Essentially in 18k white gold or 18k rose gold and embellished with natural GHSI diamonds, our jewels take their place within eco-friendly cases in keeping with the brand's values.
Discover all of our collections without further ado, and let yourself be seduced by their bold, feminine lines!
OUR DNA
Provocative
Provocative, because it's a promise contained in the name, softened by the presence of So.
The link
Importance of the link, the loop inspiring the first drawings.
Transparency
Never vulgar, but assertive suggestion ( fishnet, lace...)
which becomes a visual code
Attitude
A free woman and liberated attitudes (poses).
Chic and unconventional.
Luxury as decor
Places where elegance predominates in the decoration.
Never "trashy".
